Privacy policy

Last updated: June 2026

Vivid Cuisine Ltd (Company No. 10324597, registered in England and Wales) operates vividcuisine.com and is the data controller for personal information collected through this website. We are committed to protecting your privacy and handling your data responsibly in accordance with UK data protection law, including the UK GDPR.

If you have any questions about this policy, please contact us at info@vividcuisine.com before using the site.

1. Information We Collect

Depending on how you interact with us, we may collect your contact details (name, email, phone, shipping and billing address), payment information (processed securely - we do not store card numbers), account information if you register, order history and transaction details, communications you send us via email or WhatsApp, and device and usage data such as IP address, browser type and pages visited.

2. How We Use Your Information

We use your personal information to process and fulfil your orders, manage your account, send marketing communications where you have opted in, improve and personalise your experience on the site, detect and prevent fraud, and comply with our legal obligations.

We will only send you marketing emails if you have opted in. You can unsubscribe at any time using the link in any marketing email or by contacting us directly.

3. Legal Basis for Processing

Under UK GDPR, we process your personal information on the following grounds: contract (to fulfil your orders), legitimate interests (to improve our services, prevent fraud, and communicate with you), consent (for marketing communications), and legal obligation (where required by law).

4. Who We Share Your Information With

We do not sell your personal data. We may share it with trusted third parties who help us operate the site and fulfil orders - including Shopify (our e-commerce platform), payment processors, shipping carriers such as Royal Mail and DPD, print and fulfilment partners, and marketing tools where you have consented. All third parties are required to handle your data securely. We do not share your data with third parties for their own marketing purposes.

5. Cookies

We use cookies and similar technologies to support site functionality, remember your preferences, and understand how the site is used. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of the site.

6. International Transfers

Some of our service providers, including Shopify, may process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection law.

7. How Long We Keep Your Data

We retain your personal information for as long as necessary to fulfil the purposes set out in this policy and to comply with legal, accounting, and reporting obligations. Order data is typically retained for up to 7 years in line with UK tax and accounting requirements.

8. Your Rights

Under UK GDPR, you have the right to access, correct, or request deletion of your personal data, to restrict or object to how we process it, and to request your data in a portable format. To exercise any of these rights, please contact us at info@vividcuisine.com and we will respond within one month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no internet transmission is entirely secure and we cannot guarantee the absolute security of data sent to us electronically.

10. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this policy from time to time. The current version will always be available at vividcuisine.com/policies/privacy-policy. Continued use of the site following any update constitutes acceptance of the revised policy.

12. Contact Us

For any privacy-related queries or to exercise your data rights, please contact us at info@vividcuisine.com, on WhatsApp at 07888 835 845, or via www.vividcuisine.com.